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Been playing around with my site adding a few things, but staying away from "AmDram" style of things.
Postcards - Seems to be a great hit so far. Only put them on my site this week and already 108 hits (in 7 days).
Quizs and Games - There's loads of Java Applet and Javascript games out there, get your own up and running. Perhaps making monthly quizs for your members to get them going back to the site time and time again.
Guestbook - Now I've "adapted" the CGI script for my site, you could do the same. This lets people advertise other groups, shows, props for sale etc etc on one page...
Do any other groups have "guest books" are they used?
I know they can be dodgy, esp when you don't check what's going on there. So I do "approve" what goes on before it's shown.
Anyone got any other ideas?
The fundamental issues is having things on your website that will keep people coming back. Obviously news about your society, upcoming shows, reviews, photos, cast profiles etc etc are good visitor fodder, particularly if updated regularly (at least monthly if not more often). There are other more indirect ways of brining people back, for example:
Sticky Content
A number of websites provide content for free that can be displayed on your site. An example would be News (a variety of categories), Joke or Thought for the day, Famous Quotes, Satire. This way some of the content on your site changes daily without any effort from you. If you pick the right content (appealing to your visitors) then they will keep coming back.
Games
There are a variety of online flash/java etc games which can be hosted directly on your site or linked from it. I'm not talking serious/major games but novelty ones like Tetris or Asteroids, or quizzes. There are games with a musical theme that might appeal to your audience. I'm not convinced to what extent this approach works though.
Discussion Board
This is an obvious one especially to those of you familiar with this board. It builds a community of users with a common interest - your society - and is another mechanism that results in the content of your site changing daily. The problem here is getting the users to use it. It does of course require moderation.
Guest Book
I have to say I'm quite sceptical about these. I guess the question is what are you trying to achieve? Again this requires moderation. I'd probably be more likely to go for a discussion board than a guest book.