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Amdram.co.uk - The Amateur Theatre Discussion Board > Publicity and Promotion > General publicity discussion
Martin
Do people rely solely on their websites for distribution of info, via newsletters on email or even newletters via the post? Do people integrate or duplicate methods?

I ask this because even though I'm a heavy net user it's really only the newsletters that pop up on email (sometimes with links to the sites) or even newsletters that drop through the door that I actually read.

Am I alone in this, or is this a general thing? What are the implications for information distribution?
Emma
We use newsletters (bi-monthly) to get information to the rest of our group. We are hopefully gonna master the use of websites this year!!! he he he
Ryano
We have a website (currently being revamped and relaunched in the next couple of weeks) that holds all production details and historical info. We have just introduced a browser based newsletter than is distributed to members and friends on a (hopefully) regular basis. We have am emailling list of about 50 people, so fairly easily managable at the moment.
This newsletter includes immediate details (production coming up, props wanted, help needed), social events (upcoming and reports on previous) and any specific articles that are theatre based that we think the members will be interested in. We will try to co-ordinate this newsletter to co-incide with the pre-production of the current show to maximise attention.
As the newsletter is roughly the same format as the website (when complete) we can then lift items from the newsletter and put them in the relevent place on the website for casual browsers or memebers than have missed articles or want ed re-read them.
We don't intend to produce special hard copies of the newsletter other than a straight forwatd 'print page' as the vast majority of the group have access to the internet so the overheads of maintaining multiple formats would not be justified.
Lazy Bee
The Website (Colbury and Ashurst Theatrical Society) tends to be the home of slow-moving information. It's the place for attracting new members, storing the archives (and the photos of the current show) and official stuff (such as the constitution) where it can easily be got at.

The newsletter is for the immediate (short-lived) information.

We still have a number of off-line members and friends so a hard copy newsletter is needed.

I compile the newsletter as an html file (so the on-line and offline versions are almost identical). The one nasty trick I do with the e-mail version is to put any graphics in as links to graphic files on the web site. This saves space [file size] and other complications, but if people read it off-line, they will lose the graphics.

So no, Martin, you are not alone - communication with members is a matter of push marketing.
Simon
We use our site for the distribution of information.

Often information can be viewed on our site before it actually goes into our newsletters etc.

We have an e-mail bulletin that allows most of our members and visitors to get information that way but we do not by any means rely on it.

We have a newsletter that is monthly based but is often distributed more frequently. Sometimes early in the rehearsal schedule for a production, our members only meet once a week and if we need to let them know information, before that, we can count on the website and word of mouth.

Our website is usually updated every other day!, but at quieter times of the year like now, it's a little less frequent.
Paul
We have a printed newsletter 5 times a year, which is about 8 A4 pages and sent to about 100 people. There's also a web version on our web site. I've recently taken over as editor and have unilaterally decided to stop sending a paper copy to our members who have email (about 25), but send them an email instead pointing them to the web site. I've also put a PDF copy of the printed newsletter on the web site, but I don't know how many people use this.
Zorro
We have printed newsletters which go to all frriends/members of CMP I believe, plus an email newsletter. Elements of both are also posted onto the website.
Ged
we send out an email newsletter roughly once a month, and put a copy of it on the webpage.

email does appear to be more popular than visiting the website.
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